data protection

Data Protection

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion of a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the processing procedures below do not state otherwise. “Personal data” is any information relating to an identified or identifiable natural person.

Server log files

You can use our websites without submitting personal data. Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your internet browser and stored in server log files. This stored data includes for example the name of the site called up, date and time of the request, the IP address, amount of data transferred and the provider making the request. The processing is carried out on the basis of Article 6(1) f) GDPR due to our legitimate interests in ensuring the smooth operation of our website as well as improving our services.

Collection, processing, and transfer of personal data in orders

When you submit an order we only collect and use your personal data insofar as this is necessary for the fulfillment and handling of your order as well as processing of your queries. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent the conclusion of any contract. The processing will occur on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract with you. Your data is transferred here for example to the shipping companies and dropshipping providers, payment service providers, service providers for handling the order and IT service providers that you have selected. We will comply strictly with legal requirements in every case. The scope of data transmission is restricted to a minimum.

Your information may be stored in our Customer Support System. We use a Customer Support System provided by Freshworks Inc., 1250 Bayhill Drive, Suite 315, San Bruno, CA 94066, based on our legitimate interests (efficient and rapid processing of user requests). For this purpose, we have entered into a contract with Freshworks Inc. with so-called standard contractual clauses, in which Freshworks Inc. commits itself to processing user data only in accordance with our instructions and compliance with the EU data protection standard.

We delete the requests, if they are no longer required. Inquiries from customers who have a customer account are store permanently. For further information about the deletion of those customer account please read the section about customer accounts. In the case of legal archiving obligations, the deletion takes place after its expiration (end of commercial law (6 years) and tax law (10 years))

Customer Account

When opening a customer account, we collect your personal data in the scope indicated in the form. The purpose of data processing is to improve your shopping experience and simplify order processing. The data processing is based on Art. 6 (1) lit. a GDPR with your consent. You may revoke your consent at any time by notifying us without affecting the legality of the processing on the basis of the consent to revocation. Your customer account will be deleted afterwards.

Using PayPal

All PayPal transaction are covered by the PayPal Data Privacy Statement. You can find it at
https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=en_GB

Use of the e-mail address for sending newsletters

We may use your e-mail address for our own advertising purposes to send you newsletters, if you have expressly consented to this. Processing is based on Art. 6 (1) lit. a GDPR with your consent. You may revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until your revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will be passed on to a service provider for e-mail marketing. A transfer to other third parties does not take place.

Use of the e-mail address for sending direct mail

We may use your e-mail address, which we obtained in connection with the sale of a good or service, for the electronic transmission of advertising for our own goods or services, which are similar to those, which you already acquired with us. The provision of the e-mail address is required for the conclusion of the contract. Non-provisioning means that no contract can be concluded. Processing is based on Art. 6 (1) lit. f GDPR from the legitimate interest in direct mail. You may object to this use of your e-mail address at any time by notifying us. The contact details for the objection can be found in the imprint. You can also use the dedicated link in the promotional e-mail. There are no other costs than the transmission costs according to the basic tariffs.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or the Internet browser on the computer system of a user. When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is reopened. We use cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and offer you services. Some features of our website can not be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page break.

In addition, we use cookies on our website for the purpose of enabling an analysis of the surfing behavior of our site visitors.

Furthermore, we use cookies for the purpose of subsequently addressing site visitors on other websites with targeted, interest-based advertising.

The processing in the above-mentioned purposes is based on Art. 6 (1) lit. f GDPR (legitimate interest). The data collected by you in this way will be pseudonymised by technical means. An assignment of the data to your person is therefore no longer possible. The data will not be stored together with any of your other personal data.

You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you, based on Art. 6 (1) f GDPR.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can prevent the storage of cookies and transmission of the data contained therein. Already saved cookies can be deleted at any time. We point out, however, that you may not be able to use all the features of this website in full, if you choose to restrict or delete our cookies.

The links below will tell you how to manage (and disable) cookies on major browsers:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en

Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/en-US/search?q=cookies

Use of Google Analytics

We use the Google Analytics web analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, “Google”). Data processing is for the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data.

Google Analytics uses cookies that allow it to analyze the use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Your data may be transmitted to the United States. There is an adequacy decision by the European Commission for data transfers to the US. Processing is based on Art. 6 (1) lit. f GDPR from the legitimate interest in the needs-based and targeted design of the website. You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you, based on Art. 6 (1) f GDPR.

You can prevent the storage of cookies by selecting appropriate technical settings of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may further prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by using the browser plug-in available under the following link. in download and install: https://tools.google.com/dlpage/gaoptout?hl=en. To prevent Google Analytics tracking across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must opt-out on all systems and devices used to make it work. If you click here, the opt-out cookie will be set for your current device:

For more information about Terms of Use and Privacy, please visit https://www.google.com/analytics/terms/ and/or https://www.google.de/intl/en/policies/.

Use of Google Adwords conversion tracking

We use the online advertising program “Google AdWords” on our website and, in this context, conversion tracking (visit evaluation). Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad served by Google, a conversion tracking cookie will be placed on your machine. These cookies have a limited validity, contain no personal data and are therefore not for personal identification. If you visit certain pages on our website and the cookie has not expired, Google and we may recognize that you have clicked on the ad and have been redirected to this page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked through the websites of advertisers.

The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a conversion tracking tag page. However, we do not receive any information that personally identifies users. Processing is based on Art. 6 (1) lit. f GDPR from the legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising.

You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you, based on Art. 6 (1) f GDPR.

You can prevent the storage of cookies by selecting appropriate technical settings of your browser software. We point out, however, that in this case you may not be able to use all the functions of this website in full. You will not be included in the conversion tracking statistics.

You can also opt out of personalized advertising in Google Ads Ads Settings. For instructions, see https://support.google.com/ads/answer/2662922?hl=en. In addition, you may disable the use of third-party cookies by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the opt-out information listed there.

For more information and the privacy policy of Google, see: https://www.google.de/policies/privacy/

Duration of storage

After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have agreed to further processing and use.

Presence in social media

We maintain online presence within social networks and platforms in order to communicate with customers, prospects and users active there and to inform them about our services. When calling the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.

Unless otherwise stated in our Privacy Policy, we process users’ data as long as they communicate with us within social networks and platforms, e.g. Write posts on our online presence or send us messages.

External helpdesk

We use Freshworks Inc.’s 1250 Bayhill Drive, Suite 315, San Bruno, CA 94066, Help Desk platform to provide customer support and information and troubleshooting for our products. Use is made on the basis of Art. 6 (1) lit. f GDPR from the legitimate interest in the needs-based and targeted design of our support offer. We have entered into a contract with Freshworks Inc. for so-called standard contractual clauses in which Freshworks Inc. commits to processing user data only in accordance with our instructions and to comply with EU data protection standards. When calling the platform, the terms and conditions and the data processing guidelines of the operator apply (https://www.freshworks.com/privacy/).

Rights of the affected person

If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR:

Right to information
Right to correction
Right to deletion
Right to restriction of processing
Right to data portability

You also have a right of objection against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according to art. 21 (1) GDPR.

Right to complain to the regulatory authority

You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed legally.

Right to object

If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for reasons arising from your particular situation to object at any time to the processing of your data with future effect. If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defense of legal claims. If personal data is being processed for the purposes of direct advertising, you can objection to this at any time by notifying us. If the objection is successful, we will no longer process the personal data for the purposes of direct advertising.

Last updated: 25.04.2018

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